NeuroBlog – Psychology & Society

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What the Twitter to X Rebrand Reveals: Losing a Name as a Psychological Experiment

Psychology & Society • Marketing

When a company changes its name, it's doing more than just changing a sign. It's testing the strength of our attachment to the familiar and exploring what happens to our trust when a symbol vanishes.

Amélie Duval Mar 10, 2026

How Animals Recognize Themselves in a Mirror – and Why Cats Are a Whole Different Story

Psychology & Society • Animal Behavior

The mirror test is one of the most beautiful and unsettling experiments in the science of consciousness: it calls into question what we consider a privilege of the mind.

Sophia Lorenz Mar 4, 2026

How Disposable Vapes Deceive You Twice: A Story of Trash and Lithium

Psychology & Society • Ecology

When you throw away a disposable vape, you're sending a battery more powerful than the one in your TV remote to a landfill – and that's just the beginning of the environmental catastrophe.

Mark Elliott Feb 26, 2026

When “Genius” Is a Script: Why We Believe in the Image, Not the Person

Psychology & Society • Social Psychology

Public figures craft the image of a «genius» using marketing and narrative, and we willingly accept this illusion as reality, often failing to notice the mechanisms behind its formation.

Amélie Duval Feb 19, 2026

I Imagined I Believed in People. And They Truly Changed

Psychology & Society • Social Psychology

When we act as if a person has already become better, they actually start to change. But why does this work, and where do we draw the line on sincerity?

Sophia Lorenz Feb 18, 2026

When Celebrities Enter Politics: Spectacle vs. Substance

Psychology & Society • Political Science

We break down why popularity on stage or in the sports arena doesn't necessarily guarantee success in politics, and how our brains confuse fame with competence.

Mark Elliott Feb 17, 2026

Why a Stranger's Whisper Soothes Better Than the Words of Loved Ones

Psychology & Society • Pop Culture

We explore how unconventional videos featuring crinkling paper and microphone tapping have become a means to cope with anxiety – and what this phenomenon reveals about our inherent need for silence.

Amélie Duval Feb 11, 2026

I Learned to Solve Olympiad Problems. And It Was Useless

Psychology & Society • Education

An honest conversation about why the ability to brilliantly solve school Olympiad problems often goes unclaimed outside the classroom, and what we're actually searching for in these tasks.

Sophia Lorenz Feb 5, 2026

Do You Turn On «Educational» Cartoons for Your Child? Congratulations, You Just Bought into the Marketing

Psychology & Society • Child Growth

We'll figure out why cartoons labeled «educational» often dumb kids down rather than teach them anything useful, and how to tell the difference between genuine benefits and flashy packaging.

Mark Elliott Jan 30, 2026

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