Samsung to Bring Projects from Its Creative Lab to CES 2026

Samsung has announced that it will present four startups from its internal C-Lab program at CES 2026 in Las Vegas. The annual event gathers the latest technological developments, and year after year Samsung uses this platform to showcase the work of its C-Lab teams.

What Is C-Lab and Why Is It Needed 🧪

C-Lab is a program within Samsung that gives employees the opportunity to turn their ideas into real products. Simply put, if an engineer or designer has an interesting concept, the company provides resources, time, and support to help realize it. Some projects remain within Samsung, while others are spun off into separate startups.

At CES 2026, Samsung will show exactly these kinds of projects – those ready for an independent life outside the corporation. There are four in total, and they all relate to personal health, nutrition, or sleep quality.

What They Are Bringing to the Show

Calorie Detector – A Calorie Counting Assistant

The first project is called «Calorie Detector.» This device helps track how many calories you consume. Details on exactly how it works haven't been revealed yet, but judging by the name it likely automates the counting process – perhaps via a camera or by scanning packages.

The goal is clear: manually recording everything you eat during the day is tedious. If the device can do this quickly and accurately, it could be useful for people monitoring their diet or working with a nutritionist.

Eblomi – Personalized Nutrition Control

The second startup, Eblomi, also addresses nutrition but emphasizes personalization. The idea is to take into account individual characteristics and provide recommendations tailored to a specific person rather than offering one-size-fits-all advice.

How exactly Eblomi collects data and what it bases its conclusions on is currently unknown. It might involve blood analysis, wearables, or questionnaires. In any case, the approach makes sense: one-size-fits-all diets don't work for everyone, and the more accurately a system understands your body, the more useful its recommendations can be.

ODK.ai – A Health Data Management Platform

The third project is called «ODK.ai.» This is a platform that helps organize health data. Simply put, it is a tool for people who want to gather information from various sources in one place: from fitness trackers to medical records.

The problem ODK.ai aims to solve is familiar to many: data is stored in dozens of apps, formats don't match, and tying everything together is difficult. The platform should simplify this process and make it possible to analyze information comprehensively rather than piecemeal.

AirPillow – A Pillow That Fights Snoring

The fourth startup is «AirPillow.» It is a smart pillow that reacts to snoring. When it detects snoring, it adjusts its position or firmness to alter the sleeper's head and neck position. The idea is to open the airway and stop the snoring without waking the person.

Snoring is not just an inconvenience for others; it is often a sign of disrupted breathing during sleep, which can affect rest quality and overall health. If «AirPillow» truly handles this task without interfering with sleep, it could become a sought-after product.

Why Samsung Shows Startups at CES

Samsung uses CES as a platform for testing ideas. The exhibition attracts not only journalists and enthusiasts but also potential investors, partners, and buyers. For startups, this is a chance to get feedback and understand if there is market demand for their products.

It is also useful for Samsung itself. The company demonstrates that it invests in innovation, supports employees, and works not only on smartphones and TVs but also on more experimental initiatives. Some of these projects may never turn into a mass-market product, but their existence speaks to the company's internal culture.

What's Next

CES 2026 will take place in Las Vegas, and all four projects can be seen there in person. It is unclear how close they are to market launch or whether they plan mass sales soon. Some C-Lab startups remain at the prototype stage, while others become commercial products.

It will be interesting to see the industry's reaction and which of these ideas will find practical application. Health and personalization are major focuses for many companies, and every new tool in this field adds to the overall picture of how technology can help us live better.

For now, we wait for the exhibition and details on exactly how these devices and platforms work. It is already clear that all four projects target familiar problems: nutrition control, sleep quality, and health data management. If the solutions prove convenient and accessible, they stand a good chance of finding an audience.