about.subtitle
Studying persistent behavioral patterns allows us to move beyond analyzing isolated events and uncover the logic underlying the actions of individuals and groups. This collection features materials dedicated to recurring scenarios – ranging from biologically determined reactions to complex social habits shaped by culture and environment. We view behavioral patterns not as rigid structures, but as dynamic models that help predict conflict evolution, adaptation to change, and decision-making under conditions of uncertainty.
Lab
Finance & Economics
Research revealing the conditions under which we can spot different behavioral spikes in society by merely watching general choice statistics.
NeuroBlog
Personal Growth & Learning • Habits
Motivation doesn't work without the right mechanics: We're breaking down how the brain forms the habit of working out and what to do when the initial excitement wears off.
NeuroBlog
Creativity & Entertainment • Games
We explore why designing cities in a game can soothe us better than valerian drops, and how creating the perfect family in The Sims sometimes works like a session with a therapist.
NeuroBlog
Psychology & Society • Culture
Observing theatergoers of different ages reveals hidden patterns of how we experience culture – and offers glimpses into its future.
NeuroBlog
Psychology & Society • Animal Behavior
Pets can display behavior that echoes human personality disorders – and that tells us a lot about ourselves.
NeuroBlog
Creativity & Entertainment • Movie
Exploring the mechanisms of attention through the lens of cultural archaeology – from the Odyssey to Game of Thrones.
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