Ethics of AI generation

1. Our Approach to Content Creation

At the heart of every book or article created with the help of AI lies a human idea. We develop the concept, outline the key points, and shape the structure of the future text. The AI then suggests a draft plan, which is reviewed and refined by an editor.

To enhance reader engagement, we sometimes create an «author» – a fictional persona with a unique style, biography, and voice. This character is generated with AI based on parameters we define.

The writing process is staged: chapter by chapter, followed by editing and stylistic polishing. At the final stage, we add an annotation and illustrations generated with AI, later refined by hand.

For blog posts, the process is simpler but follows the same principles: idea, AI-assisted drafting in a chosen style, editing, and visual design.

2. Our Principles

We build our work on transparency, responsibility, and accessibility.

• All materials created with AI are clearly marked as such.
• Photos and biographies of fictional «authors» are not of real people, but generated images – and we are upfront about this.
• We take full responsibility for quality: every text goes through human editing, stylistic review, and, when necessary, fact-checking (especially in science-related content).
• Stereotypes or inaccuracies are corrected before publication.

Everything we create is shared for free – for us, this is a way to explore new forms of creativity and make them openly available.

3. Why Is This Ethical?

We do not use AI as an independent author – human oversight is present at every stage.

With this hybrid approach, where AI generation is combined with editing, we create original content, not copies of someone else’s work.

Our methods are transparent: we openly state when AI is involved, but we do not disclose technical details (such as prompts or logs), as they form part of our creative process. This balance allows us to stay open while protecting our editorial approach.

4. Frequently Asked Questions

Who are your «authors»?

They are fictional characters designed to enhance the reading experience. Their biographies and images are generated and clearly marked as artistic constructs.

How do you ensure quality?

Every piece goes through multiple rounds of editing. We refine style, correct possible mistakes, and in science-related texts, verify facts. If a text doesn’t meet our standards, it does not get published.

Why don’t you check for plagiarism?

Because we don’t use other people’s texts. Popular science content is based on publicly available facts, and originality comes from structure, style, and presentation – not the facts themselves.

5. Our Commitments

We commit to:

• Never using copyrighted material,
• Correcting mistakes in published texts promptly,
• Remaining open to dialogue.

If you have questions about our creative process, feel free to reach out via our contact form.